Beatrice Nyamari, is a distinguished media leader with a remarkable track record of strategic prowess and impactful contributions across diverse markets in Africa, the Middle East, Europe, and India. With over 15 years of experience, Beatrice has navigated the dynamic landscape of media with finesse, leaving an indelible mark on every endeavor she undertakes.

As the Managing Director at Smart Codes, Beatrice spearheads innovative solutions,pushing the boundaries of creative innovation, traditional advertising, PR, and digital realms. Her strategic acumen and unwavering commitment to excellence have earned her recognition as a trailblazer in the media industry. Previously, Beatrice held pivotal roles at Coca-Cola, where she led Sparkling Flavors Communications across the South East Africa Business Unit, orchestrating impactful brand campaigns and driving transformative change amidst complex challenges. Her tenure at Coca-Cola was marked by a dedication to fostering creativity and innovation, setting new standards for brand communication in the region starting out as Media Manager for 32 African Markets.

Additionally, Beatrice’s regional leadership roles at Airtel Africa and WPP Scangroup underscore her ability to provide strategic direction and support to multiple country clients, guiding them in the development and execution of communication strategies tailored to diverse audiences and markets. Beatrice’s achievements speak volumes about her ability to navigate and excel in the ever-evolving media landscape. Her visionary leadership, coupled with her profound understanding of consumer behavior and market dynamics, makes her a formidable force in the media industry.