Catherine Ndashe Phiri is a co-founder and director at Media 365, a leading strategic creative agency in Lusaka, Zambia. Since 2011, she has provided strategic direction and managed high-profile clients, while also overseeing the production of all audio-visual content. Catherine’s portfolio includes producing and directing hit reality series and launching HerStory, a female-focused discussion show. In 2020, she became the first Zambian producer to create content for Multichoice’s lifestyle channel, Honey. In 2022, she produced Zambia’s first ever teen drama series, Tikula. Catherine’s achievements extend to international platforms, having served as a vice president at MTV Networks International in London, where she oversaw the production of breakout shows and documentaries featuring global talents like Beyonce and Lupita Nyongo with a track record of producing award winning content, Catherine is a strategic thinker known for delivering high-quality work and challenging stereotypes in content creation for development. She has spoken at prestigious events like TEDxEuston and has received numerous awards, including Africa’s Most Influential Women in Business and Government (CEO Global), and an alumni of the Africa List. 

Catherine’s expertise and leadership have made her a trailblazer in Zambia’s media industry, producing over 25,000 hours of broadcast content making her one of Zambia’s leading female producers.